Communication is Changing. Realtors Need to Adapt to Survive

 

Communication is changing.

If you're like most people, you've probably shifted more towards your iPhone or Android mobile device to get your information. That's where you check emails, consume social media and you're probably even using your phone as your personal computer to browse websites.

In fact, more than 60% of ALL web traffic today is from a mobile device.

So communication fundamentally is changing. It's going away from snail mail, emails and relying on a computer and it's going towards instant messaging apps with rich media such as videos combined with text. Additionally, with so many robo-dialers out there spamming phone numbers without people's permission, many real estate leads just avoid phone calls all together if they don't have the number already saved as a contact.

Messaging apps are the new marketing channel.

How can you get in front of home buyers and sellers? Well, because people are on their phone so much and they want to be able to consume things on their time, this lends the perfect opportunity to take advantage of messaging apps like Facebook Messenger.

Facebook Messenger has the largest monthly active user base for any messaging app in the United States and Canada.

So if you are a realtor in the United States or Canada, then you need to be focusing on having a Facebook Messenger experience. What does that mean? You can develop Facebook Messenger chatbots through a bot developer called ManyChat. The way that you create your real estate chatbot can help to engage your sphere with much higher open rates compared to email.

  1. It goes from email open rates being less than 20% to our real estate chatbots sequences having 97% open rates (more than 5x more effective at lead nurture)
  2. You can have more transparency in the data and see how they're interacting with your bot.
  3. More interactive for the end-user. It's in line with where communication is already shifting to, it's on their mobile device.

You can see every single click that they take and it can integrate with your CRM so that you can tell when a lead is hot or when a lead is cold based on their engagement with these lead nurture sequences (similar to an auto drip campaign, but it's delivered through Messenger).

So you've got the high open rates, full transparency and it's offering higher value to real estate prospects who are in the discovery phase of their buyer or seller journey. It's a no brainer!

We've been developing real estate chatbots for over a year with top 1% brokers.

On top of our extensive ManyChat template, we also send real estate prospects questions to an AI database specific to real estate that we are training every single week. So what does that allow our clients to do?

Well, they can not only nurture leads that are coming in 5x more effectively than email and traditional methods but when a lead has a question, the AI server instantaneously responds to them and customizes the response to our realtor clients brand.

Now that is the power of leveraging technology in order to automate some of the simple aspects of lead nurture and the simple buying/selling questions that come up all the time. Maybe it's something as simple as, "what's the best number to call you?"

You want someone to respond to that question right away. Well, you could have that done automatically and you can also activate this for a low monthly payment. So with that being said, communication is shifting towards mobile devices. There's no question about it. So the real question is how long is it going to take you to adapt your business?

We are a technology company that is trying to help you.

That way you can compete with iBuyers like Zillow and Redfin as well as the other companies that are actively trying to replace you, right? Those are tech companies that are trying to replace you. We are a technology company that is trying to help you.

So if you have any questions, the RealNurture.io page has everything that you need to know. Just know that Facebook messenger is not only the future but it's also right now for real estate and people are closing hundreds of millions and billions of dollars in real estate through Facebook messenger. Believe it or not. If you aren't on it, take advantage of this special offer.

We are offering a FREE real estate chatbot template and crash course!

Get My FREE Real Estate Chatbot Template

You can have your own real estate chatbot! It's one flow: a free home evaluation chatbot with a one-click template that allows you to set it up within 7-minutes. All you have to do is type in your email, join the member's area and there'll be a template through ManyChat with video training to walk you through each step.

In 7-minutes you can have your first real estate chatbot set up for free. It's a free home evaluation chatbot that links to your free home evaluation website tool and customizes the branding to you. It's super cool. I hope you take advantage of it because this is just a baby step into having a fully automated lead nurture system that can automatically follow up for you 24/7 and offer the client, your home buyer or home seller, massive value in the process. I hope you take advantage of this FREE real estate chatbot template with video training.

Our product, RealNurture.io is waiting for you. So go ahead and get your free chatbot template and I will talk to you very soon. Hope you have a great day!

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