We want people to raise their hand and let us know, “Hey, honestly man, I signed up a week ago and I haven't gotten my ads to deliver yet.” Let's handle it and get you some closings. Let's get you some sales. With that, it will also help us to see if there's any holes in the on-boarding process that we can then fill.
Without further ado, let's talk about a little bit of philosophy with Facebook ads.
Cold calls, door to door, flyers, newspapers, Superbowl commercial, local brand awareness, mailers with coupons.
As far as from the real estate...
If you only use one traffic channel, why don't you use some of the other ones too?
I bring that up because with the Facebook Comments Growth Tool ties specifically to the page that this ManyChat bot is tied to. You can't run a Facebook comments growth tool from one business page to another business page. It's one on one.
Before we go any further, I wanted to point out that Facebook recently (in the past few weeks) have started screening when you ask for the audience to do specific things, such as a specific comment on a post, this is for video as well.
I have been featured on National Real Estate TV Talk Shows, Podcasts and Mastermind Panels like this one teaching top agents what I am about to teach you.
DISCLAIMER: these principles are not my own. This one, in particular, is a combination of knowledge gained from legendary investor Warren Buffet and infamous media mogul Gary Vaynerchuck.
Warren Buffet said, “Ultimately, there’s one investment that supersedes all others: Invest in yourself.”
Gary Vaynerchuck said, "Whether you like it or not, every person is now a media company. The tools are easy, free, and everywhere. More importantly, producing content is now the BASELINE for all brands and companies."
I have seen dozens of...
AI can be used to enhance your real estate brand, but not the same AI iBuyers use.
We invest in developing CONVERSATIONAL AI on behalf of our real estate clients. What that means is that home buyers and sellers can message our Realtor clients on Facebook and instead of waiting minutes, hours, or days for a response... They instantly receive a response in context to the question they asked and it is branded with that particular Realtor client's information.
This can be used to provide value to your leads as they travel along their buying and selling journey and each message provides another impression to your brand, reminding them that YOU are their agent.
This technology helps to automatically generate leads from social media and increase conversion rates by nurturing them better than anything else out there today.
If not, then you're like most people, and you're also leaving money on the table.
Every new friend request is an opportunity to create an authentic connection.
And what better way to connect than through conversation?
Don't know where to start?
1 Review where they grew up and currently live. San Diego local and you are too? Start the conversation with, "Hi ______, great to connect. I see you grew up in San Diego, what high school did you go to?"
2 Review mutual friends you have and start off with something like, "Hi ______, great to connect. How long have you known Jessie Wright?"
3 If neither of those apply, then a great fallback is, "Hi ______, great to connect. Is there any particular reason why you sent the friend request?"
Your goal with this first...
We are going to dive in deeper, show you how to use it, what's in it and show you the neuro network in the back-end that makes sure that you deliver the right message on the right channel at the right time.
Starting off, like I said last week, we designed a “neural gateway” or brain that is going to look for specific triggers and specific flows that we want to deliver.
With the omnilogic which is what we actually call what we have created the “neural gateway” that is starting out looking for a tag. That tag is basically saying, are we going to deliver this next message in Messenger? Are we going to deliver it in SMS or are we going to deliver it via email? Or have they not signed up for any of...
We now have an easier process to link AI to your bot to give us admin access. This will no longer get people hung up on the on-boarding experience, and overall it's just going to be better.
Next is the mortgage calculator. The mortgage calculator used to require you to manually link our Google sheet to your chatbot template. So we went the extra mile and now all of the calculations for the mortgage calculator are seamlessly integrated into the RealNurture 2.0 ManyChat template. We were able to completely remove this on-boarding step. So with that integration, we are saving probably 20 minutes of the on-boarding experience.
Facebook also made some big updates to the targeting and the ability to target with ads related to housing. Now there is a Special Ads category. This means that now we can only have a 15 mile radius minimum around cities. You can no longer use one...
Think about what marketing actually is and how chat marketing plays into this. Chat marketing is not just a buzzword, but the way to help you get into the right mindset is conversational marketing.
With conversations, you have characters, you have stories and you have the deliverables.
Always ask yourself the questions: Am I selling you something? Do I want you to feel a certain way or am I precipitating this moment to be something better the next? Do I want you...
For example, with real estate ads, you now need to delineate a special housing category rather than just running a normal ad. It's really important for you to go into Facebook Ad Manager and do that, otherwise your ad will be flagged and that's not good for your accounts. If your ad gets flagged too many times and too close to the succession, your whole account gets disabled.
Just this last week I spoke in a mastermind panel about how the most important investment that a realtor can make today is an investment in their own brand. If you're investing in lead sources like Zillow or realtor.com, you're investing in their brand. If you invest in Zillow and you're paying $150, $200 a lead, you're closing two homes a month. Good, you're closing two homes a month, but you're also feeding the beast, a company that's actively replacing you.
At this mastermind they covered comprehensive iBuyer training, Open Door, Zillow, Redfin and how Amazon has just gotten into this space as well. Amazon is now offering iBuyer offers with AI algorithms that...